Some of us have been working in the same job or using the same shampoo for years. We know – or at least we think we know – it works and, while we sometimes wonder if there’s something better out there, the thought of starting fresh feels overwhelming. It’s easier to stick with what we know, but deep down, we might wonder – how could things be better? And could a resistance to change be impacting my business?
The psychology of the comfort zone
Psychologists tell us that we are all wired to seek familiarity. It’s called the ‘comfort zone’ for a reason. Familiar routines create a sense of safety – even if that safety is just an illusion. We often choose the same restaurant or wine bar, or the same breakfast routine, and we fear the unknown because it might lead to failure, disappointment or regret. So we stay where we are, often rationalising that things aren’t ‘that bad’ or that change is ‘too risky.’ But what if this mindset is costing us something – stopping us from moving to a more efficient and effective chemistry supplier, for example?
Consider someone who sticks with an outdated way of working – running the same reports every day, and knowing there are new tools that could save them hours each week but feeling too fearful to change. Or someone who stays in a relationship where they’re undervalued simply because it’s just easier. This ‘status quo bias’ often stops us from reaching our potential or best possible outcomes. The irony? The longer we stay, the scarier the change can feel.
Embrace change by taking the first step
If there’s something you’ve been putting off – maybe a project, a change to your professional life or learning a new skill – what would happen if you took a step toward it today? Often, the scariest part of change is simply starting. Could it be that the comfort zone you’re holding onto isn’t that comfortable after all? What if others have made a leap forward and are already reaping the benefits?
Change doesn’t have to be drastic or dramatic – sometimes, it can run smoothly and without issues. Maybe it’s a small step – signing up for a class, making a new connection, trying out a new tool, or simply making an inquiry. If the thought of a major shift feels overwhelming, start with a minor one.
Positive changes can empower your business
The same philosophy can be applied to your professional life. It’s a cliché, but it’s true – if you’re always doing what you’ve always done, you’ll always get what you’ve always got. In terms of your laundry business, what if there was a supplier ready to grow with you – one that brings not just reliable products, but also innovation, digitisation and better service? JayChem’s approach to partnership is about more than just meeting today’s needs – it’s about anticipating tomorrow’s. Many competitors who made the switch to JayChem are already experiencing streamlined operations, stronger relationships and an ease of doing business they hadn’t imagined before. For those ready to make a small shift, JayChem offers an easy first step – a conversation. Change doesn’t mean starting over – sometimes, it’s about finding the right partner to help you move forward, confidently and effectively. So, is it time to let go of what’s familiar and experience something better with JayChem?
By Brad Carruthers.